Get expert help with Aqualisa Quartz Case Analysis, situational analysis, pricing analysis, customer analysis and many more. Get Aqualisa quartz case report. Fontaine, Chris Henshaw, Vanessa Landry, and Scott Watson Aqualisa Quartz Marketing Mix – Product, Place, Promotion, and Price March 11, Statement . AQUALISA QUARTZ CASE SUMMARY Course: Strategic Marketing Management Student Name: Firat Sekerli The Problem: The managing director of Aqualisa.

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They liked to familiarise with the service they could anticipate from a maker. Consumers in vale section were chiefly concerned with convenience and squalisa value and they liked to avoid solutions that required any digging.

We use cookies to give you the best experience possible. Enter the email address you signed up with and we’ll email you a reset link. What are their comparative strengths and failings?

Aqualisa should accept products that are returned within 6 months if there is any problem with installation or product without any conditions. Plumbers by and large preferred to put in a individual shower trade name and highly loath to exchange trade names. As a result, I think that plumbers have a huge asualisa on the showers choice.

Aqualisa Case Study solution

Company conducted market research. What is the principle behind this multiple trade name scheme? Lastly, consumers in the standard price range trusted an independent plumber to advise or choose a product for them. In addition to this, plumbers also work for developers, showrooms, contractors or directly for consumers.


Was the merchandise worth the investing? The managing director of Aqualisa, Harry Rawlinson, launched a new shower that is called Quartz. Who are the major rivals?

It is not profitable. The problem is the plumbers are not very adopted to this new technology of Quartz showers. What is the Quartz value proposition to pipe fitters? Because Quartz overcomes the problem of low pressure with pump and fluctuation in temperature, customers will have a chance to experience better shower performance. Carvel Beijing Question 1: And this market is considered to be much smaller than the market which plumbers created with their impact on customers.

This will also help build brand awareness, so the company can also target those types of consumers which will eventually lead more and more word of mouth. The number of plumbers and developers should be identified as 5 plumbers and 5 developers from each city which will be total given 50 cities in the U.

Case study of aqualisa quartz shower Essay

Strategic Marketing Management Student Name: Alex took the control in in order to implement a process of modernization of the company. Inhe opened the American Honda Czse Company, so he could fulfil his dream of building a high performance motorcycle and marketing it globally.

It is a good scheme to develop different merchandises based on the company nucleus engineerings for specific mark clients. It would cost aquxlisa of pounds over two years to buy a large-scale consumer campaign, and it is not profitable, too.


Second, the Japanese were great competitors and took advantage Of the quaftz opportunities in Canada. Is Quartz a niche merchandise or a mainstream merchandise?

MBA Case Analysis & More Marketing – Aqualisa Quartz

The company has unique business philosophies that have lead to truly groundbreaking innovations and high levels of consumer trust. As we can see, plumbers play a big mediator role in the distribution channel and reaching the end consumers. Once plumbers are convinced and informed about the benefits of the new product like ease of installation, they will become a source of word of mouth to push showrooms to call attention to Quartz by emphasizing the low cost of installation.

Aqualisa Quartz Case Analysis.

Aqualisa Case Study solution | Case Study Template

Sorry, but copying text is forbidden on this website. Company had longstanding direct relationship with a group of pipe fitters. Hi there, would you like to get such an essay? Quartz provides higher client value merchandises with considerable border which even higher than core products-Aquavalve