Inspired by its mission to create enduring value for the nation and its stakeholders, ITC has developed an Integrated Rural Development Programme that fosters. What Connects a Corporate Giant, Farmers and We the Consumer? Meet ITC e- Choupal. This initiative has enabled farmers from over 40, The e-Choupal is a unique web-based initiative of ITC Limited, offering farmers required information, products, and services they need.

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The first of its kind in India, based on parameters of number choipal lives impacted, degree of impact on organization and environment, uniqueness, leverage of resources and whether it was scalable and sustainable, e-Choupal was declared as one of ‘India’s Best Innovations’. The Company received this award for its e-Choupal and social and farm forestry initiatives that are impactfully transforming lives and landscapes in rural India.

Ground reality Business Standard. This large-scale intervention in water stewardship covers 45 districts across 12 states and has choupaal the area under watershed to over 8,36, acres through more than 10, water harvesting structures.

The eChoupal experiment has the potential to transform the farm itf The Times of India. Call of the Countryside India Today. They could pursue the state governments with this idea. It is also the most vulnerable to the vagaries of nature and the threat of climate change. Empower the poor for growth Hindustan Times. Thereby it significantly reduces transaction costs.

ITC ABD :: e-Choupal

However, the farmers learned quickly the methods and tools of the facilities and training organized was a big hit among the farmers. The channel was also perceived to be use as a route for directing services in the form of FMCG, banking, insurance for farmers and creating a sort of an information pool among the farmers which would ultimately be able to integrate rural areas into large corporate markets, which would go a long way in improving the earnings, and as well as the quantity and quality of consumption in the rural areas.

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Press Report Back to Press Reports. The problems encountered while setting up and managing these ‘e-Choupals’ are primarily of infrastructural inadequacies, including power supply, telecom connectivity and bandwidth, apart from the challenge of imparting skills to the first time internet users in remote and chouapl areas of rural India.

The information given by the farmers could be studied and analyzed by experts and this would help both the parties chohpal that the revenues for the company would grow and farmers would benefit with the experts suggesting even customized solution to their farming issues. Cigarettes and Virtual Cathedrals The Economist. As a result, number of states made a provision of setting up of such business models and also actively encouraged such practices among the large industrial organization.

The centre can also be use to draw people closer to each other, reducing any level of animosity and hatred and encourage them to work together for the benefit of the entire farming community as a whole chokpal toghther.

Several alternative and innovative solutions – some of them expensive – are being deployed to overcome these challenges e. ITC e-choupal on awards shortlist Business-standard. Learn how and when to remove these template messages.

The first, known to all, is that of ITC as a blue-chip corporate choupwl is the market leader in cigarettes, owns some of the best hotels, and is now firmly placed in a wide range of consumer cchoupal. The Sanchalak was very important figure in the entire process. From soya farmers in Madhya Pradesh, to wheat farmers in Uttar Pradesh, coffee growers in Karnataka and prawn farmers in Andhra Pradesh, every group has its own portal entry by invitation only, please.

ITC also enables families to form co-operatives chopual market their milk. Follow us facebook twitter instagram youtube. Roshni Neggehalli, Deepa Shankaran. With a steady rise in income, Singh has bought his own tractor, a mechanised plough, seed drill and two threshing machines, one of which he leases.


Remember me on this computer.

It can increase knowledge and also greatly increase their appreciativeness of chopal computer. In its next phase — the ITC e-Choupal 4.

This initiative has enabled farmers to make better choices and offered insights on better farm s. In their effort to provide state of the art farming technique, the general manager at ICT started to build ICT kiosks connecting villages which brought in marked and noticeable improvements in the standard of living of the farmers.

What Connects a Corporate Giant, Farmers and We the Consumer? Meet ITC e-Choupal

After a farmer reaps his harvest, he returns the loan to his user group, helping create a village development fund. ITC had to overcome all these challenges and it did so by setting up solar batteries at various locations to recharge the batteries. This page was last edited on 5 Aprilat Views Read Edit View history. ITC is no stranger to rural India: Farmers are under no compulsion to sell to the company and can choose to sell their produce elsewhere. Help Center Find new research papers in: Recognising the various challenges faced by farmers like fragmented farms, weak infrastructure and involvement of numerous intermediaries, ITC designed e-Choupal as a more efficient supply chain aimed at delivering value to its customers around the world on a sustainable basis.

Backed by intensive research and knowledge, this initiative provides Agri-extension services which are qualitatively superior and involves pro-active handholding of farmers to ensure productivity gains. Its services today reach out to over 4 million farmers growing a range of crops – Soybean, Wheat, Rice, Maize, Coffee, Marine Products and Fruits – in over villages through kiosks across 10 states.